A chapter by H. Madhavan (Orient Blackswan, 2012)
Madhavan, Harilal (2012). "Commercialising traditional medicine: Ayurvedic pharmaceuticals in Kerala", in V. Sujatha and L. Abraham (eds.), Medical Pluralism in Contemporary India, Hyderabad: Orient Blackswan.
This chapter is an attempt to answer two questions on the manufacture of ayurvedic products in Kerala. First, has the performance of the ayurvedic sector been impressive? Preliminary analysis shows that the ayurvedic industry, which has a concentrated market structure, is growing at a much higher rate than that of overall manufacturing. Considering the fact that the ayurvedic medicinal ingredients are sourced differently, namely, from herbal, metal and mineral substances that cannot be industrially manufactured, the second question is: what are the challenges faced by the ayurvedic medicine manufacturing sector? The paper also throws light on the economic relevance of ayurvedic knowledge and how modern firms have amassed it in a competitive environment.